In today’s competitive digital world, engaging with your targeted audience is harder than ever. With every business publishing diverse content daily on different platforms to capture the audience’s attention, it is getting more and more challenging. In these conditions, to stand out you may have to connect with your possible and potential customers personally. By crafting tailored, relevant messages which address the specific needs and interests of your audience and directly go to their inbox may help you to cover the gap and let you make long lasting relationships with them that drives business growth.

Preface to Email Marketing

Email marketing is a type of direct marketing that is done in the form of sending emails that may be promotional or informative, directly to your possible or potential customers. It is a bit different from other digital marketing tactics. In other marketing techniques, you target a wide audience at once as well as you also have to consider the protocols of search engines to apply your techniques effectively. The content in these emails may vary. Some may be related to some new product or service promotion, the other can be related to some special or occasional deals that are according to their interests.

Why Email Marketing is Important?

Email marketing is the only marketing technique in which you have both reach & control. This ensures the receiving of your message by a wide range of audience and it’s easier as you don’t have to worry about any social media algorithms or search engine rankings. It gives you complete control on the way you want to communicate with your audience and when you want to do so. Combining Email Marketing with your other marketing strategies can bring a lot of benefits to your business.

Benefits of Email Marketing

It doesn’t matter that you are in the early stages of your business or you are a properly established enterprise, having an effective email marketing strategy can be a game changer in your business growth. Establishing direct relationships with your audience fosters brand identity and lets you have long lasting results. Some major developments that can be made through email marketing are:

Direct Access to Targeted Audience

Just like other resources, the rise of smartphones has made emails more accessible and about 82% of users check their email at least once a day and this number is increasing day by day. With over 4.7 Billion active users today, you can estimate how far your message can be reached directly if you succeed to have an effective email marketing campaign.

High Return on Investments (ROI)

Email marketing initiatives are one of the most cost-effective and high-return digital marketing efforts available. Email marketing, with the correct messaging, may provide a very high return on investment (ROI) which can go up to 3600%. That means if you spent $1, you can have a $36 return which is higher than any other marketing strategy. Furthermore, email is simple to set up, allowing firms to reach their target demographics and interests in an easier way.

Personalized Communication & Relationships

Email marketing lets you have personalized communication with your targeted audience and may help you to establish a relationship with them which not only allows you to understand their interest in a more organized way but also leads you in profit generation.

Case Studies: Successful Email Marketing Campaigns

Welcome Email by Food52

Welcome emails are one of the oldest marketing techniques but they still perform exceptionally well. It shows your appreciation towards new users when they sign up or subscribe to your platform. It is said that around 72% of the new users expect a welcome email. Food52 applied this on their marketing techniques and uses a personal written letter form the Brand’s Owner which adds a personal connection in the whole process of welcoming a subscriber. They also offered a limited time discount to their new users that helped them generate exceptional profits.

Conclusion

Wrapping up, we can say that unlike any other digital marketing technique, email marketing is more cost effective and an easy to apply marketing technique which lets you have a direct communication with your desired audience. In this competitive era, email marketing is important as much as any other marketing technique.