Key Principles for Designing Visually Appealing Websites

Regardless of who any website looks, it is absolute that every time new users visit any website they leave with some impression. Bad and ordinary designs put off users and they are most likely to never return after this type of impression. On the other hand, Great designs having interactive and engaging designs, not only welcome your website’s users but let you establish credibility and trustworthiness along with professionalism. Whether you use some web development language or some website builder tools like WordPress, your website should be interactive enough to engage your users and encourage them to come back again. Here are some tips to design a visually appealing website.

Utilization of Organized Layout

While choosing your layout design, you simply have to think about what you do when some guests visit your home. You clean and organize things so they can be comfortable and have a peaceful time. This same technique is applied to your layout. You have to choose a layout which facilitates your visitors to let them navigate easily. The most important is the homepage. As most of the referral traffic comes to the homepage. So if it is compelling and easy to navigate, it will force your users to click over to other pages for detailed content.

Stick to a Strong Color Scheme

After working on user engaging aspects, let’s highlight the importance of actual visuals. While finalizing your color schemes you first have to analyze your brand’s signature colors. You should research color theory and determine what each color can deliver in establishing your brand’s identity. After choosing your main colors, you have to use the 60-30-10 Rule. This means that you should have at least 3 main color palettes and your main color should cover up to 60% of the whole space. Your second color can hold up to 30% and the remaining 1 can be enough to cover the remaining 10%. It is highly recommended to apply this principle along with the usage of neutral colors. Contrary to the myths, it does not make any of your pages dull and boring, it makes your user’s eyes relaxed.

Stay Consistent

Another thing you have to focus on while designing your website is your consistency. You should not use any color scheme that you are going to change completely on the other pages. Moreover, you should also finalize a combination of fonts, heading size and body text formats and use it throughout your website.

Communicating Elements

You are also allowed to use both verbal and nonverbal elements to communicate with your audience. Place your logos, images and call to action (CTA) buttons in a place where your audience expects them to be. In short, you should help your user to understand you in an easy way and let them spend this time to understand the message you are actually giving them. You have to keep in mind that your website should communicate with your audience in the same way you want your audience to contact you.

Research on Ranked Visually Appealing Websites

As we talked earlier, your web design helps you in establishing a brand’s identity. After making an established brand, you can also have a hold on top ranked positions. So it can be a good step to follow the websites who are already in high ranking positions. It can help you to understand the visually appealing trends that are not only according to search engines algorithms but also in demand by your target audience.

Conclusion

To sum it all up, we can say that “What you see, Is what you get”. This line should be enough to let you know the importance of the appearance of your website. When you talk about offline business, your customers come to you, you understand their needs and show them the right products. But in the online market, your website does the same for you. So its visuals should be appealing that can press your users to engage with you.

Utilization of Organized Layout

Stick to a Strong Color Scheme

Stay Consistent

Communicating Elements

Research on Ranked Visually Appealing Websites

Conclusion

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